A portfolio of work by Alan Gonzales

THIS IS NOT A MISTAKE.

I am a creative leader and multidisciplinary designer with 10+ years of experience on in-house agency teams. From “all hands” to “heads down” I keep an ear to the ground, studying the how and why of brand equity.

Screenshot of the NFL Character Playbook website featuring a video preview and information about combating bullying in schools.

Three-panel poster promoting the Genographic Project by National Geographic. Left panel describes the project’s goals related to DNA research and features people wrapped in colorful textiles. Center panel titled 'DNA and Diversity' highlights various individuals' portraits with text about genetic diversity. Right panel displays a person standing on cliffs holding a scarf with the text 'The Greatest Journey Ever Told.'

Man with long hair in a bun smiling outdoors, design overlay

NERD ALERT

Data is not lame.

Valuing data has been a cheat code for uncovering trends, boosting efficiency, and defining how my organization wants to interact with brand. I use industry standard platforms to track and report how teams interact with creative services.

creative requests
per quarter on average

80

agency hours saved per month on average with self service tools.

90

NOTHING BUT LOVE FOR YA

Respect to in-house teams everywhere.

Abstract digital artwork with gradients of green, yellow, and white forming a wavy pattern and dots.

Geometric arch designs with colorful and black patterns

I take pride in a career leading in-house teams. We are in a unique position acting as interpreters for design, bridging the gap between design thinking and business goals.

Here are a few projects that I am proud of,

and more.

Screenshot of Character Playbook website