A portfolio of work by Alan Gonzales

Home

 I am an Art Director, currently leading customer marketing design for Everfi from Blackbaud. I specialize in brand storytelling through campaigns, event build-outs, and customer marketing.

 

Since 2018 I have led the creative team as Art Director under the Marketing division of Everfi from Blackbaud. At the highest level, I am responsible for the development and management of the Everfi visual identity, as well as the development of Everfi product and premier event identities. My team largely produces brand marketing materials to enable the sales development and demand generation teams. From concept to creation we produce annual reports, social media creative, pitch books, direct mail packages, and downloadable resources that tell the story of impact through education. I am a compassionate leader who encourages exploration, growth, and self-care. Here is a handful of projects that make me smile:

 

Character Playbook: Superbowl LVIII
Creative direction, art direction, and design
Concept, front-end design, and prototyping


Impact Summit
Creative direction and art direction
Concept, visual identity, on-stage graphics, and venue build-out


LearnON
Creative direction, art direction, and design
Concept, visual identity, and on-air graphics


Saint Francis House
Creative direction and art Direction
Concept and visual identity


Electronic Arts Play To Learn
Designer
Logo mark


The Genographic Project
Designer
Exhibit build-out


National Geographic Expeditions
Designer
Showcase booklet


NatGeo Kids Weird But True Town of The Year
Designer
Enviornmental signage, experience design, and merchandise