A portfolio of work by Alan Gonzales

Resume

 
 

HIGHLIGHTS

  • Facilitated art direction on behalf of a K-12 challenge that successfully engaged 24k+ students nationwide, working with event sponsors (NHL, NFL, MLB, and the MLS) to promote online course participation during remote learning—working collaboratively with the project manager and client to create a design brief, flesh out a concept, and manage deliverables while directing a skilled team of designers in ensuring quality and consistency in design and execution

  • Crafted visionary branding that played an integral role in securing multimillion-dollar partnerships between EVERFI and notable corporate brands including Zelle and BeyondMeat—taking on the heavy lifting by tapping into EVERFI’s design capabilities to provide added value and support to clients

HISTORY

EVERFI . Washington, DC

Art Director . January 2018 - Present

  • Develop and maintain the brand's visual identity. Enable brand stewardship by managing brand guidelines, marketing templates, social toolkits, and asset libraries. Collaborate with leadership on events, demand generation, and sales enablement teams to bring high-level campaigns and experiences to life.

  • Lead a team of designers and external agency members that produce digital, social media, print, and motion deliverables, closing an average of 150 requests per quarter at a 92% client satisfaction rate.

  • Manage the budgets and relationships with service and platform vendors as well as external creative talent, with the goal of optimizing team resources and building efficiencies across processes.

Graphic Designer . February 2016 - January 2018

  • Designed and developed brand marketing materials, under the leadership of the CMO, working collaboratively with creative, customer marketing, demand generation, and sales teams to ensure work met brand guidelines and engaged target audiences.

  • Created logo marks for premier partnerships with Zelle, The English Premier League, and Major League Baseball.

NATIONAL GEOGRAPHIC . Washington, DC

Multimedia Designer . March 2013 - December 2015

  • Delivered digital graphics, packaging, landing pages, and event experiences for National Geographic products and programs under the leadership of the Brand Marketing Creative Director

  • Produced environmental signage and experiential design for traveling exhibits and organization-wide conferences including The Genographic Project, NatGeo Kids Weird But True Town of The Year, and The Explorers’ Symposium

INVESTORPLACE MEDIA . ROCKVILLE, MD

Web Designer . August 2010 - April 2012

  • Produced social media graphics, demo videos, product logos, and front-end designs for product websites and HTML emails under the leadership of the Creative Director

  • Lead the branding and website design for two flagship product offerings, Navellier Growth, and Slingshot Trader

engagements & leadership

  • Mentor, 2019 AIGA DC SHINE Mentorship Program

  • Attendee, 2018 Brand New Conference

  • Attendee, 2012 A List Apart Conference

Technical Skills

  • Design Tools: Adobe Creative Suite (After Effects, Illustrator, InDesign, Photoshop, Spark), Figma

  • Processing Tools: Microsoft Office (Word, Excel, PowerPoint), Google Workplace (Docs, Sheets, Slides)

  • Project Management: Wrike, Hive, Asana

  • Asset Management: Microsoft (Sharepoint & OneDrive), Google Drive, Brandfolder, Bynder